Business 101…Today We Talk Jingles

Company Branding…

Contact us today for your consultation.
Contact us today for your consultation.


We’ve all heard commercial jingles. That distinct sound of McDonalds, “You deserve a break today” or the Kentucky Fried Chicken, “Finger Lickin’ Good”… Almost all major companies have a jingle to identify with. So why don’t smaller companies?  I’ve been thinking a lot about that lately. I mean after all what part of a jingle is NOT part of a Company’s Brand? So, since I ask clients ever day…What is your company’s brand???

So as the sun peeked through the office window bringing the mid-fall-day warmth to my face I thought I’d touch on how to develop your company’s brand for a second or two this afternoon. Well, there is also the fact that I spoke with Bob Crawford, a musician that does exactly that, writes music for companies to use to promote their business and develop their Company Brand.

A song or a jingle is always a nice touch. Can you afford it is usually the question that first comes to mind. Well the way the music industry works you may very well be able to have you very own song or jingle developed for your company.

So without further ado…Meet Bob Crawford…Bob is President of RMCO Music/BMI currently residing in the ccity si nice they named it twice…New York, New York.

You can find some information on Bob hereand here….well here’s another link too

You’ll find a wide varity of musical styles on Bob’s You Tube station.

 Some Jazz,

Pop and rock




When asked to describe his business



As President of RMCO Music I work as a songwriter/composer, producer, & consultant providing original customized music for clients involved with music supervision, underscoring/transitions in film, TV, advertising and product placement, corporate presentations, video games, ringtones, etc. in Pop, R&B/Soul, Crossover Jazz, Indie Rock, Dance, & Singer-Songwriter genres.


Are you actively looking to bring on new clients?

As a matter of fact, I am looking for clients needing original music for business advertising & presentations. As President at RMCO MUSIC I am actively licensing my music to artists, music supervisors, and advertisers for film, TV, product placement. etc. ringtones, video games, and the like in the Pop, R&B/Soul, Crossover Jazz, Indie Rock, Dance, Singer-Songwriter, & New Country genres.

BC Gr Audiosparks3_Copy


When asked about costs. Depends…there are always variables but the basic fee structure is one that consists of a flat fee and royalty…Bob is registered with BMI. For those of you that are not familiar with how music works..Unless you purchase ALL the rights to a piece of music…for example if you buy the “rights” to your favorite song, Jingle Bells…anyone using the song other than “Listening pleasure” you must pay a fee for the “right to use” the song in your commercial…There are more in depths do’s and don’t’s in owning the rights to a piece of music. But that is the basics. If someone owns a piece of music they will always make revenues on it…

Here are the basic fees;

Radio Promo
Local $98.00
Regional (generally five states) $180.00
National $252.00

So the royalty…all depends on the negotiations.

So if you have been wondering about a Jingle to help develop your Company Brand give Bob a call and see what you can work out…

Until Next Time…

Happy Gardening…

Written By: Aaron Aveiro

Photographs courtesy Bob Crawford and Aaron Aveiro

Happy Christmas Everyone…


Organics Admin
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Organics Admin

COO at Aladay LLC
Organic Farmer, Property Preservation Specialist and Custom Glass & Wood Worker. Blogger extraordinaire...
Organics Admin
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