Category Archives: Entrepreneur

Company Brand: Do you have One?

Organics Admin
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Organics Admin

COO at Aladay LLC
Organic Farmer, Property Preservation Specialist and Custom Glass & Wood Worker. Blogger extraordinaire...
Organics Admin
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Latest posts by Organics Admin (see all)

Logo for Aladay LLC and Aladay Organic farms

 

 

Let’s talk about your company’s brand. Do you have a brand? Yes you do, whether you know it or not, your company does have a brand. Your company’s brand is basically what your company is about.

Do you know what the term “brand” means? Well then perhaps the first thing we need to understand is what everyone refers to in business as a “brand”.

 

 

Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers”[1] Initially, Branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot iron stamp, and was subsequently used in businessmarketing and advertising. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.

So now how do you create a brand for your company?  When branding your company you market your company’s reputation. Do you provide the best kettle corn in the western hemisphere? Provide the highest quality cleaning service in the janitorial industry? Do you have the best BBQ sauce in the west? Or perhaps your company makes the richest fudge in the universe. All of these business qualities make your brand, they help establish your reputation.

Along with your company brand there comes name recognition. We all know that “Things go better with Coke” or “You deserve a break today”  or “Just Do It” were catch phrases to get your attention to buy a product. These phrases just didn’t jump into the TV sets across America. Corporate advertising agencies had crews sitting around board rooms brainstorming ideas.

Brainstorming is a technique that stretches across many forms of business. Architects and Engineers do this when they collaborate on projects. Auto manufactures do this when working on car designs. To keep your brand fresh and your business moving in a positive direction it is always good to brainstorm ideas. Our company does this at least once a year. While in the corporate world this is done in board rooms, you can brainstorm your business in more relaxed atmospheres than a stuffy ‘ole office. We have had consultations at coffee clubs, at lunches in the park, sometimes the most productive business ideas come from the most unlikely meetings. So what exactly is “brainstorming?

Brainstorming  is a group or individual creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas 

This can be you and your business partner or you and your close friends or family members. Brainstorming can be fun, a simple exercise in brainstorming…sit three of your friends at the same table and ask them all to give you ideas as you want to make a new product/offer a new service…go around the table two, three times if you want. As each person offers an idea write it down.

OK now that we’ve gone around the table three times, you now have a list of 12 ideas. Are they all going to be practical? Probably not, now you start to eliminate the ridiculous, too risky, unrealistic, and economically unfeasible and continue to narrow your options until you have one or two reasonable ideas to work with. Now apply this technique to developing your company’s brand.

Remember this is what your company is publicly, do not brand yourself as an advocate and not advocate, if you brand yourself as an educator, offer education in your industry. If you wish to provide the best service then provide service that is difficult to improve on and service that will make your customers and clients return to receive your service with a smile on their face.

Keeping in mind your company’s brand becomes what your company is about, your company’s “style” if you will. People need to relate value with your company’s brand. So you will need to stay abreast of your competition and updates in the industry you’re involved in. Always continue learning, no industry stays the same. Industries are always changing thus the need for education. Stay fresh; this will help your company move above the break even line into the profitable area.

If you would like tips on brainstorming can help your company or more information how to brand your company contact us via our consultation email address at consultationservice@aladayllc.com

 

Until Next Time

Happy Gardening

Entrepreneurship: Can You be an Entrepreneur/Business Owner/Manager?

Organics Admin
Follow Me!!

Organics Admin

COO at Aladay LLC
Organic Farmer, Property Preservation Specialist and Custom Glass & Wood Worker. Blogger extraordinaire...
Organics Admin
Follow Me!!

Latest posts by Organics Admin (see all)

phone 7_17_13 011Being an entrepreneur can at times be challenging. You have a desire to help others via a product or service that you are selling. Your hope is that the public will want what you have and buy it. This will open more doors for you as an entrepreneur and you will in turn make money. It’s the dream of everyone starting a business; doing something that they love and making money at it.

While it may be the dream, the reality can be very disheartening at times. What many young entrepreneurs don’t realize going in is the sacrifices they are about to make. Demands on their time, the fact days only have 24 hours and not 36. One of the things I found when we started our company was how valuable time can become. We never think about our time when we punch a time clock.

Demands on time are one of the first subjects I discuss in consultations with new clients. It is something that is taken for granted for the most part. Most people never put in 18-20 hour days so at the end of the month they can tally up the score and make a run at the next month. Growing up we never give time a thought. One day we wake up and we’re 18 the all of a sudden 21, before we realize it we are thinking time has passed us by.

Time management is a critical element when managing your business. So just how do you “manage” your time as an entrepreneur? The solution is much simpler than many think, although executing the game plan may be difficult at times.

Make a schedule, I know this sounds cliché; however, it is something a business has to do. Analysis your businesses needs and make a schedule accordingly. One of the organizations that were a huge help to us when we got started was the Small Business Administration.

The Small Business Administration is the bible of business knowledge. It was created and designed to assist in giving small businesses the tools and resources they need to have a solid foundation to start on. Our society is built upon business and the more prosperous businesses are; the more prosperous our society is. It’s good for the economy.

Another organization that we found an extremely valuable resource is S.C.O.R.E. This non-profit organization was created by retired executives to offer tips, workshops and more for entrepreneurs. They know where you’ve been and offer resources to help you succeed in your endeavors.

When I speak to the new wide eyed young business owner that has just recently hung their shingle, I’m constantly reminded of many of the mistakes I made. Having a basic understanding of business practices is of upmost importance in establishing the foundation of any business.  One of the biggest mistakes we made when we started was not analyzing what our company’s goals were and establishing policies to help us get there. Something we should have taken the time to do, the lesson learned, develop your company policies before you need them. Some times policies will include they way you’ll manage your company.

Here are some items in regards to management that may help you…

If you an Entrepreneur/Business Owner and are going to be the manager you want to be sure that you understand how to put yourself in the position that leads your team efficiently and effectively. A strong team enhanced by an even stronger leader can greatly increase your bottom line. In order to be an effective manager you need to remember the following:

  1. Good Communication – Having good communication skills is vital to being a successful manager. If you can’t communicate your needs and expectations to your staff then you’ve lost the battle before you even begin. A good manager must be specific in what they want and be able to talk to their team in an effective manner that will get results.
  2. Industry Knowledge – A good manager must know the industry that they are working in. You can’t lead others or delegate to them if you don’t know the industry in which you work. You have to know that they are doing the job properly.
  3. Good Organizational Skills – A good manager must be highly organized and detail oriented. They need to be able to manage their time effectively. In addition they need to be able to prioritize tasks so that the most important things get completed first.
  4. Strong Team Building Skills – A good leader needs to know how motivate and inspire their teams. A good manager knows when to praise, when to reprimand and how to reprimand and how to inspire them to achieve more than even they may realize they can achieve.
  5. Excellent Customer Service Skills – A good manager needs to know how to work with the public. They need to be able to handle customers who may be upset with a product or service. A good manager knows how to de-escalate a situation and get it under control quickly while still maintaining the trust of the customer and keeping the integrity of the company intact.
  6. Self-Motivation – A good manager is able to motivate themselves and work independently. They don’t need someone looking over their shoulder, telling them what to do every minute of the day. They can set goals for themselves and achieve them.
  7. Trustworthy – A good manager is trustworthy. They can be relied on to get the job done and are seen as someone who is very dependable. They don’t need constant supervision because even when no one is around they are trusted enough to know what they need to do and to get it done.
  8. Conflict-Resolution – A good manager has excellent conflict resolution skills. If a situation arises they have the skill set to defuse the situation. These situations can be volatile if not handled properly and quickly.
  9. Able to Accept and Promote Change – Change is hard for a lot of people. Some people just don’t deal with change well. A good manager needs to handle change well and be able to foster the ability to accept the change in his team members. With a good manager in place change can be easier to accept by everyone around them.
  10. Dedication – A good manager is dedicated to their position, their company and the people they work with. They believe in what they are doing. Dedication can foster a strong sense of “team” amongst the staff.

Being a good Entrepreneur/Business Owner/Manager is about more than just having a title. It’s about more than just dictating each and every day to those around you. A good Entrepreneur/Business Owner/Manager needs to be multi-faceted. They can blend easily into almost any work environment. A good Entrepreneur/Business Owner/Manager has many parts to them. They can take those parts and blend them to benefit the task at hand and the company over all. It takes a unique individual to own a business and manage employees and oversee day to day operations.

As we move into the consulting arena there is one thing I do remember my father telling me. No matter what, always make time at least once a day to stop and smell the roses. I never really understood what that meant until I started overseeing this company. Well I definitely make the time and some days the smell of freshly ground coffee stands in for the roses. However, in those few precious minutes of every day I find the solace needed to keep my sanity in the wild wacky world of being an Entrepreneur/Business Owner/Manager.

If you would like information on our basic business consultation  package or discuss ow to develop policies for your company please do not hesitate to contact us at customer_service@aladayllc.com.

Thanks for tuning in…

Until Next Time

Happy Gardening