Category Archives: Entrepreneurship

Made In The USA: So What Do You Buy???

Organics Admin
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Organics Admin

COO at Aladay LLC
Organic Farmer, Property Preservation Specialist and Custom Glass & Wood Worker. Blogger extraordinaire...
Organics Admin
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Lable Made in the USA with Eagle and FlagIn the wake of the economic collapse this country was given by the parlayed mortgage scams the wonderful banking industry recently gave us, there have been all sorts of movements to help stimulate our local economies. “Buy Local”, John Stossel’s  segment on ABC News, “Buy American”, (which he now claims is stupid), are probably the most popular. But is it really practical? I mean we all want the best product for the cheapest price right?

We always assume that because something has been manufactured in China, Mexico, India or some other third world country that the product is the cheapest out there. For the most part, at least those I speak with acknowledge that by purchasing something at the cheapest price sometimes involves sacrificing quality.

Well I have had some information sent to me for those that took the time to take a closer look at this matter of getting the best product for the most inexpensive price. Here is some of the information I have been sent…

ACE HARDWARE – Made in the USA – Very Encouraging

Costco sells Goodyear wiper blades for almost half the price that you will pay on the outside and they are made in the U.S.A.

Some research shows that there is no electric coffee maker made in the US and that the only kitchen appliances made in the US is Viking. Until now I had never heard of Viking appliances. Actually there is Kitchen Aid is made in the US also.
Hallmark Greeting cards…Made in China??? The ones in the Dollar tree say made in USA and are 50 cents…

This shopper was in WalMart looking for waste baskets.  Found some “Made in China” for $6.99, also found some “Made in the USA” for $2.50. This shopper also found kitchen rugs made in the US for $3.00 cheaper than ones made outside the country.

What I’m driving at here is you have to read the labels. We have become a society of convenience and we have also become brainwashed somewhat into believing that everything that is imported will be cheaper than products made in this country because the USA has unionized labor and with that comes that xenophobic thought process that the products manufactured in another country are produced with cheap sweatshop labor.

Colgate Toothpaste…Mexico. Crest…USA

Bounce Dryer Sheets…Canada, GE light bulbs Mexico…same products under the name Everyday Value, Cleveland Ohio.

So is it good to buy American and nothing else? Well when was this country’s economy at its best? I’m not saying that we should close our borders and shut out the world. No that would not work there are just some things I like that are not from the US, like bananas, or my favorite coffee bean Sumatra Mandling. We need to have trade.

I believe that everyone would agree with that. But when you go shopping and you really want to find value for your hard earned dollar, perhaps you should slow down and read the label, compare prices and see where the true value really is. By doing so we just may find that all this hyperbole about how unionized labor drives prices out of reach of most shoppers in America is just nothing but poppycock!!

Will buying American solve the country’s economic woes? You’d be a fool to believe that. However, it would put a dent in some of the issues we have. It would help to keep some tax dollars in local communities and revenue streams inside the US.

I guess what I’m getting at here is if you feel strongly about supporting your country in an economic sense take some time to truly find value for your dollar. You may be very surprised where you find it…

Until Next Time…

Happy Shopping…

Company Brand: Do you have One?

Organics Admin
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Organics Admin

COO at Aladay LLC
Organic Farmer, Property Preservation Specialist and Custom Glass & Wood Worker. Blogger extraordinaire...
Organics Admin
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Logo for Aladay LLC and Aladay Organic farms

 

 

Let’s talk about your company’s brand. Do you have a brand? Yes you do, whether you know it or not, your company does have a brand. Your company’s brand is basically what your company is about.

Do you know what the term “brand” means? Well then perhaps the first thing we need to understand is what everyone refers to in business as a “brand”.

 

 

Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers”[1] Initially, Branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot iron stamp, and was subsequently used in businessmarketing and advertising. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.

So now how do you create a brand for your company?  When branding your company you market your company’s reputation. Do you provide the best kettle corn in the western hemisphere? Provide the highest quality cleaning service in the janitorial industry? Do you have the best BBQ sauce in the west? Or perhaps your company makes the richest fudge in the universe. All of these business qualities make your brand, they help establish your reputation.

Along with your company brand there comes name recognition. We all know that “Things go better with Coke” or “You deserve a break today”  or “Just Do It” were catch phrases to get your attention to buy a product. These phrases just didn’t jump into the TV sets across America. Corporate advertising agencies had crews sitting around board rooms brainstorming ideas.

Brainstorming is a technique that stretches across many forms of business. Architects and Engineers do this when they collaborate on projects. Auto manufactures do this when working on car designs. To keep your brand fresh and your business moving in a positive direction it is always good to brainstorm ideas. Our company does this at least once a year. While in the corporate world this is done in board rooms, you can brainstorm your business in more relaxed atmospheres than a stuffy ‘ole office. We have had consultations at coffee clubs, at lunches in the park, sometimes the most productive business ideas come from the most unlikely meetings. So what exactly is “brainstorming?

Brainstorming  is a group or individual creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas 

This can be you and your business partner or you and your close friends or family members. Brainstorming can be fun, a simple exercise in brainstorming…sit three of your friends at the same table and ask them all to give you ideas as you want to make a new product/offer a new service…go around the table two, three times if you want. As each person offers an idea write it down.

OK now that we’ve gone around the table three times, you now have a list of 12 ideas. Are they all going to be practical? Probably not, now you start to eliminate the ridiculous, too risky, unrealistic, and economically unfeasible and continue to narrow your options until you have one or two reasonable ideas to work with. Now apply this technique to developing your company’s brand.

Remember this is what your company is publicly, do not brand yourself as an advocate and not advocate, if you brand yourself as an educator, offer education in your industry. If you wish to provide the best service then provide service that is difficult to improve on and service that will make your customers and clients return to receive your service with a smile on their face.

Keeping in mind your company’s brand becomes what your company is about, your company’s “style” if you will. People need to relate value with your company’s brand. So you will need to stay abreast of your competition and updates in the industry you’re involved in. Always continue learning, no industry stays the same. Industries are always changing thus the need for education. Stay fresh; this will help your company move above the break even line into the profitable area.

If you would like tips on brainstorming can help your company or more information how to brand your company contact us via our consultation email address at consultationservice@aladayllc.com

 

Until Next Time

Happy Gardening